The Problem With
Purchased Email Lists
When you’re gathering email addresses to use in EasyContact, purchasing a list containing large numbers of email addresses might seem like a good idea. But buying lists of email addresses, often from unknown sources on the Internet, can create problems for small businesses. Here are a few things to keep in mind:
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There is no guarantee that the addresses in purchased email lists are valid
Sellers of email lists often promise a large number of "verified" email addresses to help expand your marketing efforts. But there's no guarantee that the email addresses are valid, which could result in large numbers of "bounce-back" emails from closed or inactive accounts.
Sending emails to large numbers of unknown recipients is called "spam"
When recipients haven't signed up or opted-in to receive emails, you have no way of knowing whether they want to hear from you or not. Recipients may complain that they're receiving unwanted emails from EasyContact. A large number of customer complaints could result in email providers labeling all EasyContact emails as spam—which means your emails might end up in recipients' Spam folders, rather than their Inboxes.
Using purchased email lists can jeopardize your business's reputation
Email marketing is a great way to stay in touch with customers who are interested in receiving updates from you. But using purchased email lists puts your reputation on the line by potentially upsetting recipients who did not give permission for their email addresses to be used-giving your business a bad name.
It’s important to respect recipients’ wishes when sending emails. You can practice good email etiquette by making sure your contact lists in EasyContact contain only the email addresses of people who have given you or your business permission to contact them.
For more information, please refer to the EasyContact Anti-Spam policy, or contact a technical support representative at 1-888-740-0552.
