Seven Easy Tips to
Create Email Lists
Creating an email list of contacts for your campaign is one of the most important pieces of the email marketing puzzle.
-
Don't know where to start?
Don't know how convince customers to sign up for your email list?
Don't worry!
Creating an email list of contacts doesn't have to be a cumbersome and confusing process. Follow these 7 easy tips to create email lists:
1. Offer an incentive to join your email list.
That could be a product coupon, a free sample, an industry whitepaper or case study, or an invitation to a special event. Whatever the offering is, make sure it's enticing and original. It's a great way to build loyalty among customers, as well.
2. Host a contest for subscribers.
Give your subscribers the opportunity to be entered into a drawing, sweepstakes or other fun and exciting contests. This will provide them with an incentive to join the email list, as well as inspire a little friendly competition.
3. Reward your customers who refer their friends.
You could launch a new email marketing campaign for the “Refer a Friend” program, or simply highlight the program in your existing messages. Not only will you build your email list, you'll also gain trust and loyalty among your existing subscribers.
4. Make it easy to sign up.
Your customers likely lead hectic lives, full of family obligations, work obligations, and other interests and hobbies. So require them to provide as little information as possible to make the process quick and efficient.
5. Reassure your subscribers that their personal information will be kept private and safe.
Respect that promise by not sharing subscribers' information with any other parties or businesses. If you provide a signup form on your website, make sure you're taking all the online security precautions. Let them know right there that you won't share their info.
6. Ensure your signup form is prominent on your website.
If you are placing a signup form on your site, be sure it's easily accessible on the home page, as well as on other pages of your site. Create an eye-catching, visually interesting button or image for your home page to lead visitors to the form.
7. Make sure your subscribers can easily share your messages.
Allow your subscribers to forward your emails to others. You can also provide the ability for your subscribers to share your email content on social networks such as Facebook, MySpace and Twitter.
Once you've built your email list with these easy-to-follow tips, the EasyContact Wizard makes the rest effortless. Simply enter your list of subscribers one by one, or import them from your email program. After you've entered or imported your contacts, you can choose the ones to receive your message.
Sign up for EasyContact today to simplify your email marketing efforts and maximize results. Send up to 100 emails per month for free!
